Hydrating serums contain humectants that attract water molecules to the skin to keep it plump and hydrated. Active ingredient: humectants like Hyaluronic Acid. Anti-aging serums are packed with antioxidants that fight free radicals that damage the skin. Active Ingredient: Vitamin C, Ferulic Acid Brightening serums reduce the appearance of dark spots and even out skin tone. Active ingredient: Vitamin C, Niacinamide, Alpha-hydroxy acids Exfoliating serums improve skin texture by promoting cell turnover and revealing smoother skin. Active ingredients: retinol, glycolic acid, peptides, beta-hydroxy acids
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